John McAlpin has 12+ years guiding SEO strategy for Fortune 100 organizations and 20+ years in web development. He provides direct strategic partnership to CMOs, eliminating the junior handoffs that dilute impact in traditional agency models.
12 years inside Fortune 100 organizations taught me what external consultants rarely learn: how enterprise decisions actually get made, why initiatives stall, and what CMOs need to secure budget approval.
John McAlpin currently offers independent SEO consulting services to enterprise clients, leveraging his extensive experience in both agency and in-house settings.
John McAlpin has led SEO strategy across several agencies including local powerhouse Dallas SEO Dogs, healthcare-specialized firms like Cardinal Digital Marketing and IV Interactive, as well as enterprise-focused LOCOMOTIVE, where he currently serves as a Technical SEO Director.
Through his SEO Director tenure at Pillar Four Media, John has led strategic SEO partnerships with legacy media brands like Fortune, Conde Nast, NCOA, Betterhelp, and many more household brands.
John McAlpin led SEO, content marketing, social media strategy, PPC, and email marketing initiatives for a national home health care brand Epic Health Care, which sold and merged with a competitor to form the now publicly traded company Aveanna Healthcare.
John McAlpin helped grow the Commerce department in-house at ACTIVE Network.
I work with CMOs who need strategic clarity, not another vendor managing tasks.
If you're evaluating whether your current SEO investment is generating appropriate returns, or considering a significant digital initiative, let's have a diagnostic conversation.
View the full range of strategic services on the Services page.
Most engagements begin with a diagnostic conversation. 30 minutes to understand your situation and evaluate fit. No pitch, no obligation.